.png){kind=small}
Surfing and Sustainability
Surfing and Sustainability presents a new way of understanding the impact of surfing on the environment, society and the economy, providing important insights into the field of sustainability and arguing that the activity of surfing offers a unique opportunity to explore the ambiguity of sustainability.The book contextualises surfing within current debates on sustainability and applies these debates to an innovative theoretical framework drawn from elements of a risk society and sociotechnical transitions.
The book discusses the capacity of surfing to influence behaviour, both at an individual and organisational level, exploring sustainability from a range of perspectives including industry, the charity sector, media and celebrity culture. Featuring a range of international case studies, it analyses the greening of the surf industry through topics such as ECOBOARD surfboard manufacturing, business innovation and branding, environmental activism, information technology and surf forecasting, as well as the expansion of artificial wave technology. The book also considers the future directions of surfing and how the inclusion of surfing in the 2020 Olympic Games will impact sustainability debates.
Contents
1.Surfing and Sustainability, Critical Connections
2. A Surfing Ethnography
3. Surfing and Theory
4. Surfing and Sustainability, an Emerging Agenda
5. Constructing and Deconstructing Sustainable Stoke
6. Sustainable Surf: From Greening the Industry to Changing the World
7. From Firewire to Nevhouse
8. Bringing Surfing to the Table
9. Activating a Transition
10. Surfing the Net and Surfing the Wave
11. The Olympics, Surfing and Artificiality
12. Conclusions and Research Directions
